TIP #1: Email Marketing
Incorporating email marketing into your brand strategy requires more than simply writing eloquent copy, laying out a stylish design and blasting it off on a whim to your consumers. Without a thoughtful plan your emails will be in thrown in the trash bin faster than we can finish a bowl of our favorite chips and salsa. Start with what your consumers see first, the email subject line. We’ve curated a couple tips to help you avoid getting marked as spam.
tIP #1 - USE URGENCY
There are many tactics you can use to create a sense of urgency - FOMO, scarcity, deadline, etc, - but the primary goal is to make your email irresistible to open. People love deals, discounts and awesome opportunities…and they hate feeling left out. Try something like “Hurry! Only 3 days left for our 50% off sale,” or “Only three seats left for our amazing Thanksgiving travel deals.”
TIP #2 - ASK A QUESTION
If you know your target audience well, you should know what their needs are. For example, if your email list is made up of students who are nearing college graduation, it is most likely that the majority are scoping out their first career move. If you have a line up of great opportunities, answer the question they already have in their heads “Are you on the hunt for a killer job out of college? We got you.
TIP #3 - USE CURIOSITY
Tease your customers with the subject line. Give them a bit of information about what’s inside, not enough to give away the content, but just enough that they can’t help but click through. You can even take it a step further and only include part of the information in your email body, and make the remainder accessible with a link to your website (yay web traffic).
A couple examples of curiosity-provoking subject lines:
1) Nine Disgusting Facts About Thanksgiving
2) Where to Drink Beer Right Now
3) If you have a website, you need this tool!
TIP #4 - USE THEIR NAME
This one is as simple as the title makes it out to be. Insert their name somewhere in the email subject line. It makes it feel like the content was tailored just for them. People like to feel special and wanted in this day and age of information influx.