TIP #1: Email Marketing
Incorporating email marketing into your brand strategy requires more than simply writing eloquent copy, laying out a stylish design and blasting it off on a whim to your consumers. Without a thoughtful plan your emails will be in thrown in the trash bin faster than we can finish a bowl of our favorite chips and salsa. Start with what your consumers see first, the email subject line. We’ve curated a couple tips to help you avoid getting marked as spam.
tIP #1 - USE URGENCY
There are many tactics you can use to create a sense of urgency - FOMO, scarcity, deadline, etc, - but the primary goal is to make your email irresistible to open. People love deals, discounts and awesome opportunities…and they hate feeling left out. Try something like “Hurry! Only 3 days left for our 50% off sale,” or “Only three seats left for our amazing Thanksgiving travel deals.”
TIP #2 - ASK A QUESTION
If you know your target audience well, you should know what their needs are. For example, if your email list is made up of students who are nearing college graduation, it is most likely that the majority are scoping out their first career move. If you have a line up of great opportunities, answer the question they already have in their heads “Are you on the hunt for a killer job out of college? We got you.
TIP #3 - USE CURIOSITY
Tease your customers with the subject line. Give them a bit of information about what’s inside, not enough to give away the content, but just enough that they can’t help but click through. You can even take it a step further and only include part of the information in your email body, and make the remainder accessible with a link to your website (yay web traffic).
A couple examples of curiosity-provoking subject lines:
1) Nine Disgusting Facts About Thanksgiving
2) Where to Drink Beer Right Now
3) If you have a website, you need this tool!
TIP #4 - USE THEIR NAME
This one is as simple as the title makes it out to be. Insert their name somewhere in the email subject line. It makes it feel like the content was tailored just for them. People like to feel special and wanted in this day and age of information influx.
TIP #2: Brand Audits
Before you make any decisions with your marketing, social media and brand touch points, it is vital to do some research so you can make informed and strategic decisions. Your brand is the emotional reaction your audience feels when they see your logo or interact with your company. And while you think you may know what people think, doing the research to identify those feelings is often eye opening. We call this research, a brand audit. We created some tips to make sure you truly know your brand.
tIP #1 - DO YOUR RESEARCH
Start by looking at your mission, vision and selling propositions. Consider your target audience and how you are going to reach them. Clarify what you think your brand is before asking what others think. Evaluate your biggest competitors marketing and social media presence. Review your own marketing materials such as logos, brochures, business cards, etc. Check out your website to see where traffic is coming from and if it’s attracting your target market. Next review your social media to see what types of customers are engaging with your brand and are they the type of customer that matches your target audience?
TIP #2 - IDENTIFY STRENGTHS & DOCUMENT WEAKENESSES
It’s important to know what is working and not working for your brand and why. Survey customers, potential customers and employees to get a full understanding of how others perceive your brand. Survey customers to get feedback on what they think of the brand. Some examples of questions:
Survey potential customers to understand your brand awareness. Some example questions:
Next survey your employees. It is important that your employees fully understand the brand because they are the ones that create the customer experience. Survey them anonymously and ask questions such as:
TIP #3 - MAKE POSITIVE CHANGES
Now that you have gathered all this data, you are ready to create an action plan. The positive answers should be capitalized on and the negative perceptions, changed. Create a series of actionable targets with a timeline of expected results. Continue to monitor progress to make sure targets are being reached. A brand audit should be completed every few years because the landscape is always changing and you want to keep your brand fresh.
TIP #3: iPhone Photography
Capturing the perfect moment is easier than ever thanks in part to your iPhone. You no longer need a fancy camera to get quality photos or computer to make edits. You also have an entire photo album at the tip of your fingers. Like learning any new skill, iPhone photography does take a bit of practice and experimentation but even beginners can take great photos with minimal effort. Ready to get the perfect shot? Here’s some tips to help you get started.
tIP #1 - THE BASICS
Perspective: Experiment with your perspective. Many beginners shoot at chest level, try other perspectives to help your photo stand out. Don’t be afraid to get down low or reach up really high to get another angle. Try moving your horizon line out of center as well. While these changes might seem small, they will encourage you to shoot and think creatively.
HDR Mode: For landscapes, still-life shots and photos with strong shadows or low light, experiment with HDR mode available in the Camera app. HDR stands for high dynamic range, which is the ratio of light to dark in a photo. When a scene has a lot of detail, it can be hard for your iPhone’s camera to properly expose all the areas in the shot. For example, your sunset will have beautiful highlights but your mountain will be in shadow. HDR mode takes three photos, all at different exposure levels and combines them for a perfectly exposed shot.
Rule of Thirds: When taking any shot, you should start by using the rule of thirds. This basic principle means composing your shot so that points of interest are offset from the center. To help you out some more, you can enable the grid feature in Camera settings. Use the grid to position your subject matter at one of the four grid intersections for professionally composed photos.
TIP #2 - Turn off your flash
While the iPhone flash has improved over the years, it is still just an LED light. It’s not very powerful and can emit a strange hue onto your pictures. Try shooting in natural light instead and if you’re shooting at night, use the Camera app’s slider to boost light in the photo.
TIP #3 - burst mode
The easiest way to capture action shots is through burst mode. Burst mode allows you to take 10 shots per second. All you have to do is tap and hold your finger on the shutter and your iPhone takes care of the rest. This is great for shooting sports, children, furry friends and action shots.