SIERRA NEVADA.

Inspired by the storied granite peaks of the Sierra Nevada mountains, Sierra Nevada Brewing Co. was designed with respect to tradition and an unbridled passion for innovation. The famed beer company contacted Black Oak Creative to capture and produce fun, engaging and shareable content around their Oktoberfest celebrations and Beer Camp Across America event.

For Oktoberfest, we devised a (h)optical illusion with footage that blended the tradition of German beer with the modern spirit of Sierra Nevada ale. By capturing the cultural differences and the camaraderie between the two countries, we produced heartfelt, rich video, photo and PR coverage to share over social.

BEER CAMP

Additionally, Black Oak Creative collaborated with Sierra Nevada Brewing Co. to cook up some tasty content of Beer Camp Across America. We created playful, feel-good photo and video of Beer Camp winners concocting their own brews and taking tours through the factory. You can practically smell the hops!