MasterCraft HandCrafted

HandCrafted is a campaign we created with MasterCraft Boats to talk about the art of boat building and to showcase how MasterCraft boats aren’t just built—they’re crafted. Each stage of the boat building process has its own story, featuring the hands behind it. This one in particular features founder of MasterCraft, Rob Shirley, who in 1968 embarked on a mission driven by a singular vision—to build the best ski boat in the industry. This boat then went on to drive forward the MasterCraft legacy and, well, we wouldn’t be where we are today if it weren’t for this guy.