CarQuest
The What
Our client, Carquest Auto Parts, is more than just an automotive parts distribution network. It’s a network owned and operated by Advance Auto Parts through independent retailers who are part of your daily life. You’ll find them in your church, your grocery stores, your parks, and your local shops. These are the faces of your community, serving you with a personal touch. We work closely with our client Carquest Auto Parts to create content and strategy that revs up your passion for all things auto. Our lens captures the action, the knowledge, and the excitement, so you can stay connected with your favorite auto experts.
The Why
Carquest was in need of a way to help support store owners and the overall brand with informative and fun content that served a purpose. From this need, a content plan and strategy was born that helped shaped the foundation for continued content development and integrated campaigns.
The Work
To help tell the story of the unique partnership between Carquest and store owners, we travelled to Carquest Store locations to capture the day-in and day-out operations from real store owners points of view. We then pair these assets with a thoughtful content strategy to support the goals of the client and deliver results beyond expectation.
Ready to jump in?
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