We led the effort to revitalize the Arcadia Rodeo website to foster connections within Arcadia and beyond. We aimed to tribute their rodeo heritage, anchored by the iconic Granddaddy of ‘Em All—the oldest rodeo in Florida. Our main objective was to create a central platform where locals and visitors could easily explore the various events at the Mosaic Arena in Arcadia, Florida. We achieved this by optimizing the design and simplifying its functionality, giving it a fresh new look while prioritizing user-friendliness and seamless access to ticket sales and additional information.