The largest producer of ground support equipment, ITW GSE is the operation behind ensuring every aircraft is properly powered and equipped. Black Oak Creative interceded to give personality to these vitally important, yet often disregarded machines. From social media strategy to blogs and brand videos, we humanized the brand in a way that was noticeable and compelling.
When ITW GSE launched their JetEx8 product, we wanted to keep it from becoming congested within the original website. To steer eyes to the new machine, we created a simplistic microsite pegged with a memorable URL for lead capture. Built with functionality and ease of use in mind, the JetEx8 microsite is outfitted with interactive data sheets, beautiful images and videos and easy contact information.