Back to Blog
Honesty, Authenticity, and Thoughtfulness are the three pillars on which Black Oak Creative builds its brand and lives by everyday. This accounts not only for the way we treat each other in the office but also the way we strive to treat our clients. We place importance on the entire chain - not just the client's brand, but also the people who are intaking that brand on a daily basis.
In marketing agencies today, it can be easy to lose that sense of thoughtfulness that truly makes the relationship with the clients so special. The only way to successfully market someone is by getting a full understanding of what they actually need for their brand. It’s pretty simple, we care about who our clients care about and then what those people care about. It's really just a never ending train of care! From there we reverse engineer our marketing strategy based on that information. We want to provide marketing with a service for our client's customers and feed them content, information, and products based on what is important to them and grabs their attention.
Think about it, people only want to see content that sparks their interest or speaks to them on some level, so you truly have to think about not only what your client needs but what their followers will also be interested in. As soon as you show them something they like they will share it with someone else and then that person will do the same, leaving you with your own team of advocates. In this day and age, people want something that they can relate to and something that feels familiar to them. So if you are creating content that is genuine and carries a message with which they can relate, then they are more likely to connect with that brand and desire more content.
We have no doubt that combining honesty, authenticity and thoughtfulness into your marketing plan will take it to the next level. Be honest with what you post, authentic with the information you are putting out, and always be thoughtful when thinking of the brand and how you can better them in the long run. We get it, marketing can be hard, but trust us when we say that you’ll go a long way if you learn that genuinely caring about your clients is the coolest thing that you can do.