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Creating a content calendar is essential to building an effective marketing strategy. We recommend creating a content calendar to map out your messaging and cadence across all your social media platforms. Here are some recommendations to consider when creating your own content calendar for social media.
Plan Your Content in Advance
Identify Your Tone and Voice
Speak like a human. Use a natural voice in your content and copy to ensure your posts sound native and authentic for the platform. Identify the tone of your brand — are you serious and informational, are you witty and clever, are you funny and timely? Make sure all of your posts are consistent in personality.
Create Quality Content
Analyze Your Social Media Metrics
Take some time to review how your posts and content are performing. What types of posts are your followers engaging with? Learn from your audience and review your analytics to inform decisions about next month’s content calendar.