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Facebook is not only a great platform to bring your brand’s voice to life, it’s also a powerful advertising tool. As an advertising platform, it enables you to reach almost any audience at different stages of the sales funnel. However, Facebook is very strict on the quality of advertising materials they allow, showing targeted ads to only the most relevant audience. Pay attention next time you scroll through your Facebook feed, and you will notice a variety of ads and different campaign objectives that businesses utilize.
Lead generation is a great tool to establish communication with a new audience. Finding qualified leads does not have to be difficult, and Facebook is a great place to begin a lead generation campaign.
How Do Facebook Lead Ads Work?
Facebook offers a mobile-friendly advertising format that allows you to collect leads through a form. Fields of the form are automatically filled-in with information from the user’s Facebook profile and can be supplemented with additional information. The user never has to leave Facebook, which increases your likelihood of a conversion. We recommend keeping your form short and sweet for a better chance of users finishing and submitting the form.
1. Collect leads across all devices: Reach people on any device and quickly grow inbound inquiries.
2. Improve the quality of the lead: You will get higher-quality leads through the use of a welcome screen, which gives users more info about what the offer is before they hit submit. Customize the form fields to capture information that is important to your business.
3. Get the right leads: When creating the campaign, Facebook’s interest based targeting will help you reach the right audience.
4. Access leads in real time: You can see a lead immediately after someone submits their form. Facebook’s integrations and API make it easier to sync your leads directly with your customer system. Make sure to contact your leads as soon as possible while you’re still fresh on their mind.
Set up your first Facebook lead ads campaign similar to any other Facebook ad campaign. Go to Facebook’s Ads Manager and customize all the necessary settings to start collecting your leads now.