FB's Refined Algorithm Demands Meaningful Moments and Valuable Interactions
“Facebook was built to bring people closer together and build relationships.” To kick off 2018, the formidable social media giant has decided to stir the pot with a more refined algorithm. Turning its attention to the Newsfeed, Facebook is using this updated formula to optimize the categorization of content to offer better experiences and more meaningful moments. While everyday users can usher a sigh of relief (less annoying, relentless ads), business accounts will need to grapple with the idea of evolving their strategy to stay in front of the customer.
The goal for Facebook’s interface in 2018 is for people to create connections and hold authentic conversations with people and brands. According to Head of News Feed Adam Mosseri, FB is improving the algorithm to deliver more of these interactions.
“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent,” Mark Zuckerberg, co-founder of Facebook, said in a Twitter post. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience”
In order to reconnect to the foundation of the platform, FB will funnel and prioritize posts that spark conversations and initiate engagement, Mosseri explains. To do this, the algorithm will predict what types of content will garner the most attention with each user. If a published post isn’t worthwhile to someone, FB will detect and dispel it to the bottom.
So what will the success of brand activity teeter on this year? Brilliant content that keeps your audience coming back for more! The ability to put thoughtfulness behind each published post is now not only demanded, it’s imperative. With hordes of information inundating our social profiles, content with “link-bait, bitcoins schemes and dubious diets may drive clicks and dollars, but they destroy the trust of the audience and undermine whatever good journalism is at the top of the page,” Mike McCue says in an AdAge article titled 5 Lessons Algorithms Must Learn From Journalism.
While it’s tempting to blame Facebook’s new algorithm for sabotaging many business’ strategies, in reality, it’s restoring the integrity and credibility of how we reach target audiences.
Before you freak out, here’s how Black Oak Creative can help. We will captain your content game to trigger conversation, captivate audiences and make you an expected part of their time on Facebook. Not only do we generate valuable photo and video, we also use vibrant, tactful language to bring brands to life and showcase their true colors, ultimately drawing people to the core of the brand through thoughtfulness and not gaudy headlines or engagement-bait.
The goal for Facebook’s interface in 2018 is for people to create connections and hold authentic conversations with people and brands. According to Head of News Feed Adam Mosseri, FB is improving the algorithm to deliver more of these interactions.
“One of our big focus areas for 2018 is making sure the time we all spend on Facebook is time well spent,” Mark Zuckerberg, co-founder of Facebook, said in a Twitter post. “We built Facebook to help people stay connected and bring us closer together with the people that matter to us. That’s why we’ve always put friends and family at the core of the experience”
In order to reconnect to the foundation of the platform, FB will funnel and prioritize posts that spark conversations and initiate engagement, Mosseri explains. To do this, the algorithm will predict what types of content will garner the most attention with each user. If a published post isn’t worthwhile to someone, FB will detect and dispel it to the bottom.
So what will the success of brand activity teeter on this year? Brilliant content that keeps your audience coming back for more! The ability to put thoughtfulness behind each published post is now not only demanded, it’s imperative. With hordes of information inundating our social profiles, content with “link-bait, bitcoins schemes and dubious diets may drive clicks and dollars, but they destroy the trust of the audience and undermine whatever good journalism is at the top of the page,” Mike McCue says in an AdAge article titled 5 Lessons Algorithms Must Learn From Journalism.
While it’s tempting to blame Facebook’s new algorithm for sabotaging many business’ strategies, in reality, it’s restoring the integrity and credibility of how we reach target audiences.
Before you freak out, here’s how Black Oak Creative can help. We will captain your content game to trigger conversation, captivate audiences and make you an expected part of their time on Facebook. Not only do we generate valuable photo and video, we also use vibrant, tactful language to bring brands to life and showcase their true colors, ultimately drawing people to the core of the brand through thoughtfulness and not gaudy headlines or engagement-bait.
