An Algorithm That Enforces Meaningful Messages & Credible Content
Every day, Facebook news feeds are engulfed by a tsunami of information. Businesses are vying for consumer attention while consumers are desperately looking for tasteful content. Since the competition is stiff, publishing a valuable message is no longer as simple as clicking “post.”
Because social platforms are inundated with material, Facebook's news feed must sift through the influx to publicize only what is worthwhile for users. It does this by a specific algorithm that is anchored in three primary principles. To be a viable player in the game of programmatic marketing and advertising, those precepts must be respected.
Principle 1: People on Facebook value content that’s meaningful and informative
Facebook news feeds are intersections for connection. People pass through to consume media and collaborate with others. In order that each passerby receives worthwhile content, Facebook strives to process and deliver only what is substantial and relevant to each audience member.
“We are not in the business of picking which issues the world should read about, but we are in the business of connecting people with the stories they find most meaningful,” Adam Mosseri, head of news feed at Facebook, explains in an article covering the topic.
Facebook’s content-driving algorithm was engineered to rank content based on its impact. It does this by auditing universal signals like potential engagement and relation to the message.
Stimulating the algorithm isn’t rocket science either. Businesses need to only employ a diverse range of delivery tools with which to share their story, i.e. Facebook live, instant articles, video 360, and photos. Since most people are visually-oriented, using high resolution media will also peek interest, especially over mobile.
“The impact of rich media on mobile devices is immediate and there’s arguably no downside,” Mosseri remarks.
Principle 2: People on Facebook Value Accurate, Authentic Content
As a primary source for news and information, Facebook is expected to deliver reliable and valuable content. Thus, the algorithm is constantly hunting for authentic, credible messages that will resonate with the audience.
“We work hard to understand what type of posts people consider genuine so that we can rank them higher in News Feed,” Mosseri relays. “We [analyze] what kinds of stories people find [misleading and spammy] to make sure people see those less.”
To Facebook, spam includes roping people into likes, comments and shares through clickbait and sensationalized, exaggerated headlines or low-quality web pages battered by ads.
To avoid this blunder, use prompts and calls-to-action that encourage engagement and provide users with accurate, informative and quality information.
Principle 3: People on Facebook Value Standards for Safe, Respectful Behavior
Facebook is a haven to connect, to share and to consume. In order to balance a safe environment, the social platform has established a set of Community Standards as part of its algorithm to expel any intolerable content, like hate speech, harassment, violence and graphic content.
If you want your content to be seen, Mosseri says to be thoughtful and conscientious of what you publish. It’s a disposition that guides every operation in the Black Oak Creative office. Our motto is to be unswervingly honest, authentic and thoughtful with every piece of content we craft and every relationship we form.
Because social platforms are inundated with material, Facebook's news feed must sift through the influx to publicize only what is worthwhile for users. It does this by a specific algorithm that is anchored in three primary principles. To be a viable player in the game of programmatic marketing and advertising, those precepts must be respected.
Principle 1: People on Facebook value content that’s meaningful and informative
Facebook news feeds are intersections for connection. People pass through to consume media and collaborate with others. In order that each passerby receives worthwhile content, Facebook strives to process and deliver only what is substantial and relevant to each audience member.
“We are not in the business of picking which issues the world should read about, but we are in the business of connecting people with the stories they find most meaningful,” Adam Mosseri, head of news feed at Facebook, explains in an article covering the topic.
Facebook’s content-driving algorithm was engineered to rank content based on its impact. It does this by auditing universal signals like potential engagement and relation to the message.
Stimulating the algorithm isn’t rocket science either. Businesses need to only employ a diverse range of delivery tools with which to share their story, i.e. Facebook live, instant articles, video 360, and photos. Since most people are visually-oriented, using high resolution media will also peek interest, especially over mobile.
“The impact of rich media on mobile devices is immediate and there’s arguably no downside,” Mosseri remarks.
Principle 2: People on Facebook Value Accurate, Authentic Content
As a primary source for news and information, Facebook is expected to deliver reliable and valuable content. Thus, the algorithm is constantly hunting for authentic, credible messages that will resonate with the audience.
“We work hard to understand what type of posts people consider genuine so that we can rank them higher in News Feed,” Mosseri relays. “We [analyze] what kinds of stories people find [misleading and spammy] to make sure people see those less.”
To Facebook, spam includes roping people into likes, comments and shares through clickbait and sensationalized, exaggerated headlines or low-quality web pages battered by ads.
To avoid this blunder, use prompts and calls-to-action that encourage engagement and provide users with accurate, informative and quality information.
Principle 3: People on Facebook Value Standards for Safe, Respectful Behavior
Facebook is a haven to connect, to share and to consume. In order to balance a safe environment, the social platform has established a set of Community Standards as part of its algorithm to expel any intolerable content, like hate speech, harassment, violence and graphic content.
If you want your content to be seen, Mosseri says to be thoughtful and conscientious of what you publish. It’s a disposition that guides every operation in the Black Oak Creative office. Our motto is to be unswervingly honest, authentic and thoughtful with every piece of content we craft and every relationship we form.
