Why You Should Be Using Influencer Marketing

It is becoming harder and harder for brands to get attention on the internet due to consumer ad blindness. Influencer marketing is becoming a necessity for many marketers and you might consider it when reviewing your 2020 advertising strategy. 

Who is an influencer? Influencers have a following in a certain niche that they actively engage with. They have a large number of loyal and dedicated followers. They are real people whom their followers see as a friend and their opinions are valued. Influencers are real-life consumers who are experts in their particular area. This gives them a certain leverage and power to motivate their audience to take desired actions.

As long as the brand is collaborating with the right influencer for them, there are so many benefits. The influencers help create online buzz, strengthen the brand’s reputation and are targeting a niche audience. Brands can and should be using this type of marketing to their advantage.

Still unsure? We complied some information that should help you understand influencer marketing a little better.

Audience Reach

One of the biggest mistakes you can make when deciding to work with an influencer is to base your choice on their social media popularity. Influence isn’t about popularity. It’s about finding an industry voice that appeals to your audience, regardless of the size of their social media following. Finding your right target audience requires a deep understanding of your brand’s potential customers. Do your research to ensure that the influencer is relevant to your brand’s image.

Brand Awareness 

Influencers have the power to increase your brand or company's exposure and boost awareness. When an influencer recommends or endorses something, their followers are more likely to engage because of the authentic relationship they’ve already built. Collaborating with influencers helps start meaningful online conversations about your brand and expand on it with continued marketing efforts.

Credibility & Trust

Creating engaging content is how influencers make their living. Collaborating with them helps redefine your content strategy and can give it a new perspective. Because influencer content is seen as more trustworthy and authentic, it’s likely to be well-received with their followers. Most are followed because of their quality endorsements and testimonials. This strengthens your brand’s reputation and reinforces your credibility.
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Influencer marketing can reach new audiences, produce new content for your brand, and reach an audience that might have never known about your brand or cared about your brand. When deciding how to go about your marketing strategy, it is definitely something to consider when thinking of new ways to get your brand noticed.