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When we first became the brains behind one of the greatest watersports brands on the market, our goal was to connect people with the Connelly Skis lifestyle. To do that we came up with a brand identity that sticks to the classic Connelly heritage everyone has good memories of, while modernizing it with bold imagery, unique angles and intense photo and video.
WHAT WE'VE DONE.
To match the entire brand with this new identity, we overhauled Connelly’s website, transforming it from one that was outdated to cool, confident and established in today’s watersports market. We launched this new site miles before the industry standard timeframe, completely blowing the competition out of the water.